About Us

Our Chief Heart, Dane, has been wearing glasses since he was five years old. As a teen, his curiosity into how optical brands are created and built was piqued and many years later the curiosity still lingered. In 2022 he decided to create SeeHeart after years of collecting and losing lens cloths. The problems he wanted to address were clear:

1. Many lens cleaning cloths do not effectively clean a lens due to their inappropriate material composition.

2. Most lens cleaning cloths are not aesthetically pleasing. 

3. Most lens cleaning cloths are not items that people care about. 

With SeeHeart, Dane wanted to create an optical brand that produced simple yet meticulously conceived, quality products that people might actually care about. Thus the ethos of the SeeHeart brand:

"We believe it is important to take care of your lenses, but don't forget to see with your heart."

With a simple lens cleaning cloth, SeeHeart hopes to remind you to embrace people who may be different; to value people who may be deemed "other;" to have compassion for those unlike yourself.

We can all benefit from a little more heart.